IGN spoke to Chris Maple, the designer behind the Pokémon logo, and he shared some of the early drafts which I’d never seen before. Here’s what he said about the final logo and why he thought it was chosen:
[…] I asked Maple why he liked the final version best, and why he thinks Nintendo accepted it. He tells me he can’t fully explain it. It’s vibes, he says.
“Energy in it. Also, when I was trying to take some of the real rough sketches from the original artists that did it for the person who started the game, I was trying to envision the story. There’s a story in everything, the story, brand story, what it possibly could turn into.”
